Your website is one of the most important marketing tools in your arsenal. According to HubSpot’s 2021 State of Marketing Report, they are the second most-used marketing channel for brands after social media.
A website can improve your credibility as a business, raise brand awareness, and generate leads. All of these and more result in increased sales.
As a digital marketing company that has worked with numerous businesses, Integrated Communication Services knows how important a website is for your business. This is why we provide the best services for our clients, launching strategies that help them reach their goals.
Curious how we do it? Let’s look at some of the brands we’ve worked with recently.
Almouie Pediatrics provides healthcare services for children in South Texas. As a healthcare facility, their work is critical. Parents looking for a reliable pediatric practice in the area need to be able to find them easily when they look online.
We started working with Almouie Pediatrics in 2021, helping optimise their local business listings and getting them backlinks. In the beginning, the clinic’s website recorded reaching 3,279 users from organic traffic. By August 2022, the number of users reached 5,422.
After months of SEO strategies, Almouie Pediatrics’ website recorded more than a 60% increase in organic traffic.
For businesses, getting high organic traffic is crucial. This means people found your website from unpaid sources.
Most websites that get high organic traffic are websites that have been optimised. As a result, Google and other search engines put them higher on search engine results pages (SERPs).
When your website is on the first page of SERPs, you get more clicks, which means you are also likely to get higher conversion rates.
According to Backlinko, the top result on Google’s organic search results gets 27.6% of all clicks. Meanwhile, barely anyone goes to the second page of SERPs, much less click on any results. Only 0.63% of users click on a result from the second page of a Google search.
With the help of Integrated Communication Services’s SEO services, businesses like Almouie Pediatrics can have their websites shoot to the top of SERPs and reap the benefits of being at the #1 spot.
KidzNow Urgent Care is a pediatric practice in San Antonio, TX providing immediate care for non-life-threatening injuries or illnesses among children. As a relatively new practice, their website was not getting enough traffic, and their socials were getting even less.
In March, our team started working with KidzNow Urgent Care, doing local SEO, creating Facebook ad campaigns, and optimising their Google Business Profile.
As a result, the website’s organic traffic increased from 284 users in March to 822 in August. Their social traffic also grew exponentially, going from reaching only 17 users in March to 187 users in August.
These results show what the combined power of SEO and social media could do for businesses. KidzNow Urgent Care needed to reach a local audience, but without a website optimised for local search queries and a Google Business Profile, it’s next to impossible to appear on SERPs.
With the help of our local SEO experts, the urgent care clinic’s website has been optimised for local search engine queries. With the addition of a Google Business Profile, they have also become visible in Google Maps.
Social media advertisements, meanwhile, help increase brand awareness. Facebook ads, in particular, have advanced audience targeting tools that help you focus the target of your ads, so they show to people most likely to do business with you.
When your Facebook posts reach your intended audience, they become familiar with your business. So the next time a parent in San Antonio, TX needs urgent care for their ill or injured child, KidzNow Urgent Care will immediately come to mind.
Improved visibility on the first page of SERPs, including maps, and reaching more audiences on social media lead to higher traffic. And with optimised content, your conversion rate increases as well.
The previous two clients of Integrated Communication Services already had their websites set up. We just had to optimise them, so they rank higher on SERPs. But South Padre Island Pediatrics Center is different.
The pediatric clinic in Corpus Christi, TX didn’t have a website. So they came to us to help them launch an optimised website to attract their target audience—that’s precisely what we did.
South Padre Island Pediatrics Center now has a website with all the information that their target audience might need, from information about their services to their locations and contact information. As a result, the practice’s credibility improved, along with its number of leads.
Industry statistics show that 84% of consumers think a business with a website is more credible than a business with only social media profiles. As a result, consumers are more likely to do business with you than your competitors without a website.
Apart from that, we have already established how important websites are for your online marketing goals. As a healthcare provider, South Padre Island Pediatric Center must be visible on SERPs to provide services to children who need them.
With a website, the pediatric practice became easier to find online. In addition, since their website is also optimised for local search, they can reach their target audience specifically in the areas they serve.
The complete contact information on the website we created makes it easy for potential patients to get in touch with them. This means higher conversion rates, which equate to higher sales.
As exemplified above, different forms of digital marketing, from SEO to social media and web design, helps your business reach greater heights.
If you are a business owner in Corpus Christi, TX or the surrounding areas, turn to Integrated Communication Services to transform your business. We work with industries like healthcare and law, helping your practice rank higher on SERPs through our complete digital marketing services.Improve your business’s online presence today. Get in touch with Integrated Communication Services for a consultation.
