Branding Strategy

ICS Digital Marketing is a boutique agency providing comprehensive digital marketing services for medical and law practice clients in Texas to increase their online visibility, attract customers, and grow their brand.

What is a Brand?

Is what people say about your company ,product and services when you are not in the room, in other words, brand is your reputation in the market. How is the market perceive your products? . What value you provide to your customers? .

Studies showed that 64% of customers pursue relationship with brand based on values.

Why Branding is very important?

BRAND STRATEGY

it is the actions plan that business do to differentiate their products and services from their competitors.Companies should focus on the following points:

The company Purpose

What is the vision and mission that company trying to achieve?.

Consistency

Being consistent will help to build and maintain your costumers.

Emotional Connection

With your market(Social Media).

Employees Empowerment

Educate, motivate and share the resources with your employees will help your business to build a strong relationship with your customer and lead to better brand recognition .

Brand Perception

“Your customers perception”

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Review your brand regularly . look for your customers need and problems and how is that changing rapidly (social media)

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Use the right platform to understand your customers (social media)

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Put the right leader.

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Ask your audience and follow on (feed back)

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Ask your employees

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Let the content leads(Digital marketing and social media)

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Keep the eye on coming opportunities.

Brand Equity

“is the extra value that company get from products or services “

brand equity has three components :

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Brand perception

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Positive or negative effects

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Values.

How to build brand equity?

“Your customers perception”

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Build greater awareness , using logo and the same image , great customer services, keep your brand in front of your market, provide value and solutions ,and keep in touch with your customers (Social Media)

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Communicate brand meaning to your market. How your services meet with your customers needs and wishes?.

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Foster positive customer feeling and pass the words (Social Media)

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Build a strong bond and loyalty by using social media, events and other activities.

Branding is very important for your business, because it is one of the most powerful marketing tool that help your business to be recognized. Branding will establish long and strong relationships with your costumers.

ICS will work very closely with your business and create a consistent marketing plan that will fit with your needs and provide the best solution for your customers.

Optimize Your GMB Profile

ICS Digital Marketing is an online marketing agency in Texas ready to help you optimize your Google My Business profile. Consult with our team of experts today.

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Frequently Asked Questions

Can I add my practice to Google Maps by myself?

You can learn how to create a listing on Google or add your practice manually and create a basic GMB profile. But if you don’t know how to optimize that profile, you can’t maximize its benefits. Regular updates and optimization are key to making the most out of your GMB profile

What do you get after optimizing GMB for your practice?

A well-optimized GMB profile increases your practice’s online visibility. This means it will show up in the results of keyword searches from potential clients. In turn, this leads to an increase in website traffic and qualified leads. And once you start receiving reviews, your website’s ranking will improve, driving more customers and boosting sales.

Does GMB optimization include optimizing my website?

No, our GMB profile optimization focuses on optimizing your practice’s GMB listing. However, we provide other digital marketing services, including SEO and web design, both of which will optimize your website, from its contents to its appearance.

When can I expect to see results?

There’s no definite timeline to seeing the results of having an optimized GMB profile. In general, clients usually see results within 30 to 90 days of work completion.

Other Digital Marketing Services

GMB Optimization is just the start of our comprehensive digital marketing solutions. Explore other strategies below.

SEO

Pay-Per-Click

Web Design

Video Marketing

Social Media Marketing

Enjoy the Benefits of an Optimized GMB Profile

ICS Digital Marketing is a digital marketing agency in Texas that helps medical and law practices achieve better online visibility and grow their client base through our GMB optimization services. Consult with our experts today.

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