If your website isn’t showing up on search engines, you’re missing out on countless potential clients. ICS Digital Marketing can help you capture them through our SEO services that can catapult your Texas business to the top of search engines.
Keyword research is the practice of determining which search phrases potential clients are entering into a search engine to find the services you provide. This strategy helps identify, evaluate, and select the relevant words and phrases that your website pages should contain so they can be optimized.
Link building an SEO strategy that has one of the highest ROIs and helps tie your other digital marketing strategies together. Its primary goal is for your practice to secure backlinks to your website from high-authority domains. This is done through content marketing or email outreach from the authority site.
Technical SEO involves optimizing the elements behind your website, like the URL structure and JavaScript. Search engines use bots to crawl websites and index the content on the web to help them understand your website content and determine whether they’re relevant to users’ search queries.
Local SEO increases your website’s visibility in local search results on search engines like Google. It’s a strategy that greatly benefits clients whose business has a physical location or serves a geographic area, like your hospital or law firm in Texas.
On-page SEO involves optimizing user experience (UX) of your website. The process includes developing content, internal linking, and more. With your web pages optimized, not only will visitors find them easy to navigate, but they will also signal to search engines that your content is relevant.
Another major ranking factor with search engines is your off-page SEO. From backlinks to customer ratings and reviews from third-party websites, the content you have outside of your website helps you rank higher in the SERPs and directs qualified traffic to your website.